Industry Insights

August 2018

Marketing Operations

Marketing Metrics: Getting to the Next Level

This article on law firm marketing metrics by Calibrate Legal’s Gordon Braun-Woodbury was published in the July/August 2018 issue of the LMA’s magazine, Strategies. For law firm…Read More +

June 2018

Marketing Operations

Calibrate and Intapp collaborate on growth enablement research

Calibrate Legal has partnered with Intapp on the 2018 Growth Enablement Survey.  We surveyed law firm marketing, business development, and pricing practitioners in an…Read More +
Marketing Operations

Get Rigorous: Deconstructing the discipline of Legal Marketing Operations

By Gordon Braun-Woodbury and Jennifer Scalzi, Calibrate Legal This article is based on a Calibrate Legal marketing operations webinar delivered in March 2018.  To…Read More +

April 2018

Marketing Operations

Susan Van Dyke featured industry expert in article on the future of legal marketing

Legal marketing thought leader Sandra Bekhor recently tapped a network of 42 experts to answer the critical question: what’s next in legal marketing? Calibrate Legal’s…Read More +

March 2018

Building a Team

The Essential Partnership: How IT and Marketing/BD Can Drive Results Together

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…Read More +

January 2018

Being a Leader

Jennifer Scalzi in American Lawyer: “Decoding Differentiation”

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +

December 2017

Marketing Operations

Marketing Operations: The Way Ahead for Legal Marketers

Our latest article published in Strategies magazine urges law firms to consider their answer to the following challenge- with flat demand and stagnant profits,…Read More +
Marketing Operations

Legal Marketing Operations Facebook Group

The conversation has been slowly growing over the last year and more than ever Legal Marketing Operations professionals need a place to connect, share…Read More +
Marketing Operations

Top 4 Marketing Operations Trends to Watch in 2018

It’s prediction season – time to look ahead at the trends and issues facing our clients in the coming year.  Where law firm marketing…Read More +

November 2017

Marketing Operations

Outcome-Based Measurement: Metrics that Mean Business for Law Firms

Back in the 1990s, when law firms first started investing in marketing staff and programs, few people paid much attention to marketing measurement. Firms…Read More +