Industry Insights

June 2018

Featured

Get Rigorous: Deconstructing the discipline of Legal Marketing Operations

By Gordon Braun-Woodbury and Jennifer Scalzi, Calibrate Legal This article is based on a Calibrate Legal marketing operations webinar delivered in March 2018.  To…Read More +

April 2018

Marketing Operations

Susan Van Dyke featured industry expert in article on the future of legal marketing

Legal marketing thought leader Sandra Bekhor recently tapped a network of 42 experts to answer the critical question: what’s next in legal marketing? Calibrate Legal’s…Read More +

March 2018

Building a Team

The Essential Partnership: How IT and Marketing/BD Can Drive Results Together

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…Read More +

January 2018

Being a Leader

Jennifer Scalzi article in American Lawyer: “In Age of Differentiation, How Marketing Teams Can Increase Market Share”

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +

December 2017

Marketing Operations

Marketing Operations: The Way Ahead for Legal Marketers

Our latest article published in Strategies magazine urges law firms to consider their answer to the following challenge- with flat demand and stagnant profits,…Read More +
Marketing Operations

Legal Marketing Operations Facebook Group

The conversation has been slowly growing over the last year and more than ever Legal Marketing Operations professionals need a place to connect, share…Read More +
Marketing Operations

Top 4 Marketing Operations Trends to Watch in 2018

It’s prediction season – time to look ahead at the trends and issues facing our clients in the coming year.  Where law firm marketing…Read More +

November 2017

Marketing Operations

Outcome-Based Measurement: Metrics that Mean Business for Law Firms

Back in the 1990s, when law firms first started investing in marketing staff and programs, few people paid much attention to marketing measurement. Firms…Read More +

October 2017

Marketing Operations

PSMG Magazine publishes Calibrate Legal and Totum’s top takeaways from combined Marketing Operations research

Jennifer Scalzi and Totum‘s Tim Skipper were recently published in PSMG Magazine, a quarterly publication distributed to business development professionals in both in the UK…Read More +

September 2017

Marketing Operations

Marketing Planning for the Year Ahead – Taming the Beast

Calibrate Legal’s Gordon Braun-Woodbury shares some marketing planning war stories – and offers suggestions and best practices for making the process less painful and…Read More +