Industry Insights

March 2018

CMOs

Evolution of Top Marketing Titles Over the Past Decade

This past decade in particular has brought a higher demand for adaptation in law firms than several of the previous decades combined. As firms…Read More +
Building a Team

The Essential Partnership: How IT and Marketing/BD Can Drive Results Together

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…Read More +

November 2017

Market Trends

Happening Now: Salary History Legislation

Just a few short weeks ago, on October 31st, salary history legislation went into effect in New York City making it illegal for “public…Read More +
The future of the legal industry

Book Review: The Future of the Professions

Management guru Peter Drucker famously stated that “the only thing we can predict about the future is that it will be different.”  And where…Read More +

October 2017

Marketing Operations

PSMG Magazine publishes Calibrate Legal and Totum’s top takeaways from combined Marketing Operations research

Jennifer Scalzi and Totum‘s Tim Skipper were recently published in PSMG Magazine, a quarterly publication distributed to business development professionals in both in the UK…Read More +

September 2017

Marketing Operations

Marketing Planning for the Year Ahead – Taming the Beast

Calibrate Legal’s Gordon Braun-Woodbury shares some marketing planning war stories – and offers suggestions and best practices for making the process less painful and…Read More +
Being a Leader

Carol Crawford in ALA’s Legal Management magazine on stay interviews

Carol Crawford was a featured author in this month’s edition of the ALA magazine Legal Management for her article “Staying the Course.” The focus of…Read More +

August 2017

Building a Team

Results of our Flexible Work Arrangements Survey

We are only beginning to see the impact of a high speed global economy, consumer choice, innovation and generational shifts on our workplaces.   The…Read More +

July 2017

Being a Leader

Carol Crawford in High Performance Counsel: The War for Talent – Playing to Win

Carol Crawford‘s latest article,”The War for Talent: Playing to Win,” recently published in High Performance Counsel, implores law firms to address talent acquisition and retention…Read More +

May 2017

Marketing Operations

ROI on law firm marketing expenditure still elusive, study finds

For Immediate Release Hanover, MA, May 16 2017:  A new research study finds that Chief Marketing Officers (CMOs) of the world’s leading law firms…Read More +