Industry Insights

October 2017

Marketing Operations

PSMG Magazine publishes Calibrate Legal and Totum’s top takeaways from combined Marketing Operations research

Jennifer Scalzi and Totum‘s Tim Skipper were recently published in PSMG Magazine, a quarterly publication distributed to business development professionals in both in the UK…Read More +

September 2017

Marketing Operations

Marketing Planning for the Year Ahead – Taming the Beast

Calibrate Legal’s Gordon Braun-Woodbury shares some marketing planning war stories – and offers suggestions and best practices for making the process less painful and…Read More +
Being a Leader

Carol Crawford in ALA’s Legal Management magazine on stay interviews

Carol Crawford was a featured author in this month’s edition of the ALA magazine Legal Management for her article “Staying the Course.” The focus of…Read More +

July 2017

Being a Leader

Jennifer Scalzi in Forbes: The Currency of Trust in the Workplace

Jennifer Scalzi’s latest Forbes article, “The Currency of Trust in the Workplace” is a business case for cultivating trust as a career investment. As…Read More +

May 2017

Marketing Operations

2017 Law Firm Marketing Operations Index: Executive Summary

This proprietary research, conducted by Calibrate Legal and Totum Partners, asked Chief Marketing Officers at the world’s largest law firms for their views on…Read More +