Industry Insights

March 2018


Evolution of Top Marketing Titles Over the Past Decade

This past decade in particular has brought a higher demand for adaptation in law firms than several of the previous decades combined. As firms…Read More +
Building a Team

The Essential Partnership: How IT and Marketing/BD Can Drive Results Together

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…Read More +
Being a Leader

Jennifer Scalzi in JD Supra: CMOs – The Culture Stewards of Tomorrow’s Law Firm

Jennifer Scalzi’s latest article, “CMOs – The Culture Stewards of Tomorrow’s Law Firm,” published on JD Supra, builds a case for authentic firm culture as the…Read More +

January 2018

Being a Leader

Jennifer Scalzi article in American Lawyer: “In Age of Differentiation, How Marketing Teams Can Increase Market Share”

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +

September 2017

Marketing Operations

Marketing Planning for the Year Ahead – Taming the Beast

Calibrate Legal’s Gordon Braun-Woodbury shares some marketing planning war stories – and offers suggestions and best practices for making the process less painful and…Read More +

May 2017

Marketing Operations

ROI on law firm marketing expenditure still elusive, study finds

For Immediate Release Hanover, MA, May 16 2017:  A new research study finds that Chief Marketing Officers (CMOs) of the world’s leading law firms…Read More +
Marketing Operations

2017 Law Firm Marketing Operations Index: Executive Summary

This proprietary research, conducted by Calibrate Legal and Totum Partners, asked Chief Marketing Officers at the world’s largest law firms for their views on…Read More +

January 2017


Am Law 200 Marketing Leader Snapshot – Data on Tenure and Title

Over the past two months, we’ve gathered data on Am Law 200 firms to develop a clear picture of the current tenures of the…Read More +

August 2015

Building a Team

(Truly) Taking Marketing To The Next Level: How the Composition of Law Firm Marketing Staffs is Evolving

Strategies: The Journal of Legal Marketing (by Kate Harry & Jennifer Scalzi) How the Composition of Law Firm Marketing Staffs Is Evolving When we begin…Read More +

April 2015

Being a Leader

Legal CMOs: You’ve Come a Long Way, Baby

By: Jennifer Johnson Scalzi As we approach the Legal Marketing Association 2015 Annual Conference, we decided to look back at some of the highlights…Read More +