Industry Insights

April 2018

Being a Leader

Carol Crawford in JD Supra – Driving Organizational Change Within Your Law Firm: Collaboration, Consensus, and Buy-In

Carol Crawford‘s latest article, “Driving Organizational Change Within Your Law Firm: Collaboration, Consensus, and Buy-In,” published by JD Supra, addresses how saturated these terms can be…Read More +

March 2018

Building a Team

The Essential Partnership: How IT and Marketing/BD Can Drive Results Together

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…Read More +
Being a Leader

Jennifer Scalzi in JD Supra: CMOs – The Culture Stewards of Tomorrow’s Law Firm

Jennifer Scalzi’s latest article, “CMOs – The Culture Stewards of Tomorrow’s Law Firm,” published on JD Supra, builds a case for authentic firm culture as the…Read More +

January 2018

Being a Leader

Jennifer Scalzi article in American Lawyer: “In Age of Differentiation, How Marketing Teams Can Increase Market Share”

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +

December 2017

Marketing Operations

Marketing Operations: The Way Ahead for Legal Marketers

Our latest article published in Strategies magazine urges law firms to consider their answer to the following challenge- with flat demand and stagnant profits,…Read More +

October 2017

Being a Leader

Carol Crawford in High Performance Counsel: The 2018 HR Law Firm Leadership Challenge

Carol Crawford‘s latest article in High Performance Counsel poses a bold call to action for HR leaders to generate change through innovation, disruption and…Read More +

September 2017

Marketing Operations

Marketing Planning for the Year Ahead – Taming the Beast

Calibrate Legal’s Gordon Braun-Woodbury shares some marketing planning war stories – and offers suggestions and best practices for making the process less painful and…Read More +
Being a Leader

Carol Crawford in ALA’s Legal Management magazine on stay interviews

Carol Crawford was a featured author in this month’s edition of the ALA magazine Legal Management for her article “Staying the Course.” The focus of…Read More +

July 2017

Being a Leader

Carol Crawford in High Performance Counsel: The War for Talent – Playing to Win

Carol Crawford‘s latest article,”The War for Talent: Playing to Win,” recently published in High Performance Counsel, implores law firms to address talent acquisition and retention…Read More +
Being a Leader

Jennifer Scalzi in Forbes: The Currency of Trust in the Workplace

Jennifer Scalzi’s latest Forbes article, “The Currency of Trust in the Workplace” is a business case for cultivating trust as a career investment. As…Read More +