Industry Insights

October 2018

Featured

Apathy is the Enemy: The state of hiring in legal marketing and business development

October 10, 2018 — Calibrate Legal CEO Jennifer Scalzi’s latest article on the state of hiring in legal marketing and business development has been…Read More +
Marketing Operations

Calibrate/Intapp Growth Enablement Survey Infographic

The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…Read More +
Marketing Operations

Setting Priorities with the Allen Fuqua Smart Work Matrix

Over the past few weeks, the Calibrate Legal team has been on a speaking tour of LMA regional conferences.  Our workshop presentation, “Running your…Read More +

September 2018

Marketing Operations

Introducing Calibrator™ — A Marketing Dashboard Solution for Law Firms

Whenever we talk to clients about marketing measurement, the topic of dashboards is never far from the agenda.  Clients tell us that gathering and…Read More +

August 2018

Marketing Operations

Marketing Metrics: Getting to the Next Level

This article by Calibrate Legal’s Gordon Braun-Woodbury was published in the July/August 2018 issue the the LMA’s magazine, Strategies. For law firm marketers today,…Read More +

July 2018

Uncategorized

Who Really Has the Top Chair for Law Firm Growth?

This past spring, Calibrate Legal partnered with Intapp on a survey of senior law firm marketing and BD executives on the topic of Growth…Read More +

June 2018

Being a Leader

Jennifer Scalzi in American Lawyer: Talent is Your Biggest Asset

Calibrate Legal founder and CEO Jennifer Scalzi‘s article “Talent is Your Biggest Asset” has been published in American Lawyer Magazine and syndicated in Yahoo…Read More +
Compensation

Take the survey! Calibrate Legal and ALM benchmark law firm marketing compensation.

In 2015, ALM Intelligence in partnership with Calibrate Legal, conducted a breakthrough Legal Marketing, Business Development and Communications Compensation Survey providing a benchmark for…Read More +
Marketing Operations

Get Rigorous: Deconstructing the discipline of Legal Marketing Operations

By Gordon Braun-Woodbury and Jennifer Scalzi, Calibrate Legal This article is based on a Calibrate Legal marketing operations webinar delivered in March 2018.  To…Read More +

May 2018

Uncategorized

Fairygodboss Of The Week: Jennifer Scalzi

This woman has built a business on helping women – and men – find great jobs at law firms, and helping law firms find great talent.…Read More +