PSMG Magazine publishes Calibrate Legal and Totum’s top takeaways from combined Marketing Operations research

Jennifer ScalziMarketing Operations

Jennifer Scalzi and Totum‘s Tim Skipper were recently published in PSMG Magazine, a quarterly publication distributed to business development professionals in both in the UK and internationally. Their article provided the top five takeaways following their joint research on the current state of Marketing Operations in law firms, and the subsequent areas of opportunity for Marketing/BD departments looking to identify how their efforts directly contribute to their firms’ bottom lines.

Read the complete article here.