What Is Changing In Legal Marketing?

Jennifer ScalziThe future of the legal industry

Strategies: The Journal of Legal Marketing (by Kate Harry & Jennifer Scalzi)

We sit in a unique position to see what is happening in this industry. Importantly, we see what is coming up months — and even years — in advance, and part of what we do is advising our clients and candidates accordingly. Lately, this industry has seen a few changes. Here are some we think you should watch.

  • Outsourcing: Lowering Costs at What Expense?
  • The “Analyst” Role: An Addition to the Marketing Organizational Chart
  • Developing Oneself: Be Competitive in this Market

Read the full article here.